Do you need a website before you launch?
Short answer: probably not on day one. Here's how to tell when that changes.
A website is one of the easiest ways to spend money before you've proven anyone wants what you're selling. If you're still in the L.A.G.O.S. or 14-Day Test stage, that money and time are almost always better spent talking to real people first.
You probably don't need one yet if...
- You're still testing whether people want this at all (that's what the 14-Day Test is for)
- WhatsApp, Instagram, or a simple order form is handling every sale so far
- You haven't run the L.A.G.O.S. Scorecard on the idea yet
It's probably time once...
- You're taking payments regularly and a link in bio isn't cutting it anymore
- A vendor, partner, or investor has asked "do you have a website?" and you didn't love the answer
- You're building the kind of credibility the TRUST Stack talks about, and a real web presence is part of that
- You're ready to spend on marketing, and need somewhere for that spend to actually send people
What it shouldn't be
A website before paying customers is usually a status project, not a business tool. If that's where you are, put the budget into testing instead. The tools in your Starter Hub cost nothing and will tell you more than a homepage will.
When you're ready
Build From Abroad is a programme by Bright Bridge, the consulting and education business operated by Conceptbox Consulting Limited. Conceptbox also provides website design and practical AI automation to help businesses attract customers, improve their customer journey and reduce repetitive admin. It built this website, so this is a recommendation from the team behind BFA, not a stranger's ad.
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