Class 2 of 6Free with email4 min

Pricing & Simple Economics

Get your unit economics wrong and marketing, hiring and cash flow all get harder. This class shows you how to price with real margin, not guesswork.

Practical class

What you’ll learn

  • How to calculate the real cost of delivering one sale
  • How to separate revenue (money in), gross margin (sales minus direct costs) and contribution (what one sale leaves to cover the rest of the business)
  • How to stress-test your price when costs or exchange rates change
Use the class with the Price Band Sheet in your free Starter Hub. You will see whether the idea can make money before you scale it.
When you’re ready for the full plan

Turn the lesson into a business you can control

The class helps you test one price. The paid products connect pricing to demand testing, cash planning and the wider build.

Framework first

Build From Abroad Book

£6.99

The complete 32-page roadmap for choosing, testing, pricing and controlling a Nigerian business from abroad.

Get the Book (£6.99) Best if you want the full method before more templates.

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