Lagos office-lunch service
Founder based in the UK · Pre-launch opportunity
Sign a kitchen lease and hire a delivery team, or test paid demand first?
Run a capped test.
Hold the lease commitment.
Customer interest is encouraging. Repeat demand, full delivery costs and local responsibilities still need evidence.
TEST FIRSTThe L.A.G.O.S. evidence picture
Qualitative signals for this fictional example, not a scored prediction.
Local Pain
Eight interview notes describe unreliable lunch delivery.
Next check: will the intended customers place paid orders?
Affordability
Draft menu prices and one ingredient quote are available.
Next check: include packaging, delivery, waste and payment fees.
Growth
Two offices have expressed interest.
Next check: establish kitchen capacity and order cut-off times.
Operations Simplicity
A relative has offered to coordinate deliveries.
Next check: agree the role, backup cover, approvals and reporting.
Stickiness
There is no repeat-order data yet.
Next check: track paid reorders separately from first purchases.
Three conditions to resolve.
- Requirements: confirm the applicable food-business requirements with the relevant specialist.
- Money: approve the test budget and reconciliation process.
- People: name the accountable local lead and agree spending limits.
An unresolved critical control gap means pause. It cannot be averaged away by stronger areas.
